The powerful influence of online reviews on consumer decisions
Online reviews play a pivotal role in purchase decisions. In a recent study published by reviwtrackers, 93% of consumers confirm that online reviews, such as such as Google Map reviews. directly influence their decision to visit or buy from a particular store. This figure reflects how powerful an influence reviews have on consumer behavior.
The importance of positive feedback:
Positive reviews are a crucial factor that can lead to attracting new customers. According to astudy published by BrightLocal, 72% of consumers say they trust online reviews as much as personal recommendations. Good reviews give new customers confidence in the quality of the products or services offered by the business.
Potential loss due to negative valuations:
On the other hand. Negative reviews can lead to the loss of potential customers. A Harvard Business School study showed that improving reviews by just one star can increase revenue by 5% to 9%. These findings show that every positive review can be an opportunity to increase profits, while negative reviews can pose a risk to a business.
How can technology help?
Technologies such as NFC cards and QR codes available in modern products. such as those offered by Mujareb, enable customers to quickly access review platforms and easily leave feedback. These solutions can be an effective tool in optimizing reviews and collecting customer feedback faster, helping to deliver an improved experience and attract more customers.
Conclusion:
Online reviews have an impact. especially Google Map reviews. greatly influences purchasing decisions. Positive reviews can be the difference between gaining or losing a new customer. This underscores the importance of focusing on improving the customer experience and encouraging them to leave positive reviews.
